Sell Products And Digital Products Online Faster & Easier
I’m going to give you a couple of easy, strategic, and effective ways to not only create, but to sell your products, and digital products online faster and easier. I’m also going to share some tools that you can utilize to do it, and help you supercharge your sales, even if you’re just starting out.
If you implement the strategies, and tools I am about to share with you, by the time you are done reading this article, I promise you that you will be leaps and bounds ahead of your competition. Even if you’re in the beginning stages.
This article is aimed at helping Ecommerce businesses, and people who create digital products such as courses, and / or memberships, but can be beneficial to just about anyone with a business. If you have some other sort of business, you can think of ways to implement these ideas in order to help your business in a unique way.
When people come up with an idea for an ecommerce store, or even a course to sell, they think that they can create a store, or a course, then just sell the product. If you’ve tried it, you know that it’s really not that cut and dry, and there’s a lot that goes into the whole process.
For instance, you have to build your store or landing page. Then connect your store, or your course to your payment processor, and figure out how you’re going to promote your store, or course. You have to figure out how you can get targeted traffic, and make what you’re selling go viral so you can sell enough to make a good ROI. You also have to make sure that you’re delivering your products, or course to the right person, and then keep track of who has access to what.
Then finally, you need to look beyond the first purchase someone has made, and figure out your whole process on how you will upsell them to your other products.
Now that you’re seeing the bigger picture, it’s getting to be a lot less cut and dry, huh?
Firstly, let’s start from the end result, and work our way backwards. You’re end goal being that you want customers, and sign ups, right?
How will you get them? What strategies do you already have in place? Do you have an automated process to make things easier, and save time and frustration?
I’m sure whatever you’ve come up with is great, BUT…
Let’s make it even better!
But first, I’m going to let you in on a little secret. I used to sell advertising, and even had a print advertising company at one point in my life. I would travel all across the Northeast, spend a week in a town, sell ad space, then come home, and hand everything over to my production manager. I would send out the proofs, and go to production. Then I would move on to another town, and rinse and repeat. No week was the same, and it was a new adventure every week with new experiences, new people, and new scenery.
Throughout my career I spoke to a plethora of business owners. I made some friends, I got to eat for free at certain restaurants, and stay for free at certain hotels. I absolutely loved it! I actually miss it sometimes…
Anyhow, do you know the two most important things I learned about advertising and sales?
The first thing I learned was that the very BEST form of advertising is word of mouth, and referrals. The second thing I learned was that if you don’t get excited about what you’re selling, nobody else will either.
Even though the print world, and the online world are two different animals, the concept is the same. With both the print and the online world, word of mouth, and referral-based advertising are the absolute, hands-down, BEST form of advertising.
Now, you’re probably wondering how you would get that kind of advertising? How would you get people to talk about your product or service online, AND be excited about it at the same time?
You only have so many friends, and can only try to get so many people to spread the word about your product. Even if they do, how excited are they going to be about it?
How about if you were to have a contest for your product?
If you were to give people an incentive to actually get people WANTING to talk about it, not just feeling like they have to do you a favor of some sort.
I promise you, if you were to get people to WANT to talk about your product, rather than feeling like they were obligated to you, it will go viral.
Vyper helps you to do just that in less than 10 minutes! They will help you run a contest, and collect emails, grow your follower base on social media, build engagement and build awareness.
Most importantly though, this gets people to start talking about your contest, and your product, AND be excited about it!
Vyper can help every step of the way, even if you don’t have an audience reach as of yet.
They also have a free webinar that you can attend, so that you can learn how exactly you can go about doing this with ease.
Okay, that’s the first strategy, but not the last. Don’t skip that strategy though, because it will help you to supercharge your product in a way like no other form of advertising out there. Why? Because it will get people engaged, and MOST IMPORTANTLY Because it will get people talking about what you’re selling, and they will be more excited about it, than if you didn’t!
The following chart shows the pricing structure for Vyper:
You can also try it for free without a credit card for as long as you need, and only pay when you’re actually ready to start your campaign.
When you’re ready to start your campaign, as you can see from the photo above, they have 2 different pricing options available depending on how big you want to go and how many brands you are wanting to build. Also, right now for a limited time, you can get 50% off and get 6 months free…
Okay, now for the second strategy I want to share…
This strategy is geared more towards the people that want to sell digital products. Again, some of these strategies could be implemented in other ways for other businesses. Have you ever heard the term “Think outside of the box.”?
Why do you think they say those that think outside of the box tend to sell more?
Because they’re not doing what everyone else is doing. They are bringing some sort of uniqueness to the table so to speak.
Anyhow, people have been trying to “think outside of the box” and searching for ways to make selling online easier since the beginning of, well, the internet…
Something that automates and streamlines the whole process of creating, marketing, selling, and delivering a product. You know? Like a Shopify, but for digital products.
So, how do you fit in all of the pieces of the puzzle so that it’s an easy process, and doesn’t take up all your time and efforts?
The answer is either:
A.- You need to be a Zapier, marketing, sales, and basically, a development wizard.
Or
B.- To use a platform tool like Hyax.
Hyax just came out not too long ago, and is in beta mode. They are also owned by the same company as Vyper, so the two products can work together..
Hyax makes it really easy to sell digital products, build courses, set up ecommerce stores, design funnels, AND create membership sites. Then they help you to sell them through a sales funnel, or storefront. (You can even copy some of their strategies if you get stuck or lost.) Not only that, but you can build, and manage everything right in their easy to use platform.
Some of their features that I really like are:
- They have easy to build sales funnels with upsells
- A lot of different ways to customize
- They help you to build courses, and have many different pricing options
- You can create membership sites in only 15 minutes
- The ability to create simple or complex physical or digital products
- They have templated storefronts, along with after purchase upsells
- Really easy offer and coupon code generation
- Stripe and PayPal integrations
You can also try it for free without a credit card for as long as you need, and only pay when you’re actually ready to start your campaign.
The following chart shows the pricing structure for Hyax:
As you can see, with each plan, ( Even the Beginner ) you get access to multiple projects, so you’re not limited.
Even though, they’re are in beta mode, they are gaining momentum, and are revolutionizing the way digital products are being created, and sold. Not only that, but with their customization, you can add your own personal touch of uniqueness to it.
( Disclaimer: This post contains affiliate links that I may earn a small commission, but will not be any additional cost to you. I only recommend products I would use myself, and all opinions expressed herein are my own.)
There’s a lot to be said about automation in the online digital world we live in.
Imagine if you created a digital course, and went through all of the processes step by step, doing everything the hard way. I know some of you probably have, and that really sucks. This is why I love talking about different SaaS products, because I love to help people, and businesses alike.
I love automation, and what it can do for businesses. The way I see it is, we only get one life in this world, so you might as well live it to it’s fullest, rather than wasting time on mundane processes.
This way you can also focus more of your time and efforts on other growth strategies, growing your ROI and customer base, and essentially your business.
In conclusion, both of these effective strategies and tools can work hand in hand. You will not only be able to sell products and digital products online, but also catapult, and build your business even faster, and easier. You will be able to also supercharge your online sales, and get ahead of your competition… Even if you’re just starting out.
